The Thread
My career spans some of the most recognized names in retail: Amazon, Myer, Sundance Catalog, J Crew, and Limited Brands. From department store buying in Australia to wholesale sales in the surf industry, I’ve worked across retail and wholesale sectors — from major corporations to boutique formats.
At each stop, I learned what it takes to run complex operations at scale: merchandising, planning, inventory, supply chain, and the systems that make it all work.
Now I bring that same operational lens to businesses of all sizes, with AI as the accelerant.
What I Do
I specialize in helping purpose-driven brands and organizations that prioritize meaningful missions. My work encompasses:
- Strategic initiatives and organizational structuring for scalable growth
- Process optimization and lifecycle management
- Data organization and hierarchy development
- Web merchandising and assortment planning
- Brand identity realization and competitive analysis
- Pricing and margin optimization
- Leadership guidance during critical growth phases
Why This Work
I’ve seen both sides: the frustration of manual processes that should have been automated years ago, and the excitement when technology finally clicks into place and everything gets easier.
The gap between “AI could help” and “AI is actually helping” is where I operate. Not with hype about what might be possible someday, but with practical solutions that work today.
The Approach
Start with the problem, not the technology. AI is powerful, but it’s a tool. The real work is understanding your business deeply enough to know where that tool will make the biggest difference.
Build for how you actually work. Generic solutions gather dust. I create systems that fit your existing workflows, not the other way around.
Transfer knowledge, not dependency. My goal is to make your team more capable, not to create ongoing reliance on outside help.
What Clients Say
"You had a terrific knack of being able to take your large company experience and distill it down to actionable, value added initiatives for our smaller company."
"You exposed so many blind spots within the company."
"Gave me the ability to assess the company from more of a 30,000 feet viewpoint as opposed to always being in the weeds."
"Prioritize the pain points, creating a roadmap of actionable items to tackle, and then dig in."
Certifications
[Add your specific AI certifications with LinkedIn verification links]